Recognizing Facebook as one of the best vehicle for promoting online business is already accepted, what with it’s over 500 million active users and being also the most active social site these days. And being active on Facebook can make you “in” in this advertising arena where the prospect of attaining success is highly achievable.But how effective can Facebook advertising be in promoting your business is a big question because the concept of being on this social site is mere socialization and not for something you need. Being on Facebook you are able to communicate with friends, long lost relatives, and other old acquaintances but in an interactive way.Promoting your home based business on this social site should be in its proper way and a technique that is unique should be followed. It can be in a way that you are not directly pushing your business on this social site, merely posting status updates on your business, else your prospective customers will get bored and quickly get away from your page.In Facebook you can create your personal page, have a fan page, business or status update pages, events page or any page where you lead your friends or prospective customers to. By leading your prospective e-clients to your status update pages they can have information on whatever you offer and may have the inclination to buy.When you post a business related update on your Facebook page you can have a better way of interacting with your prospects, when they are interested on the information you shared. You can build a good business relationship if they are interested on the information posted.With the leads that your ads point to and the information that your prospective customers are sharing, you can be established as an authority in your field, by the number of people viewing you update pages. In this unique way it can make you stay within the core concept of this site, which is mere socialization.By this technique you can possibly grow and may have your online presence strengthened by just utilizing additional pages on this social networking site. And also, through this technique you can have more lively interactions with prospective customers will do more good in establishing yourself as authority in your niche and have good opportunities of effectively promoting your business.Having therefore an active interaction with prospects can give you additional opportunities that can lead prospective customers to your business page where they can have more information which can be useful to them. With this strategy you can make you ad campaign with Facebook be effective and attain the success that you aim for.
Facebook is a great alternative to search engine based advertising for many reasons. Although search engine traffic is accepted as being better, Facebook does have some major advantages.Facebook advertising is much cheaper. Due to less advertising competition, you can run a campaign for a fraction of the cost of Google AdWords. In this sense it is ideal for people just starting out online, and small business owners who cannot afford to run an AdWords campaign.Facebook advertising is incredibly highly targeted. It has information on the account holders age, location, education, employment, marital status, interests, and many other valuable pieces of data. Using this enables you to create highly targeted and personal ads, as well as display ads to people in your key demographic. Google AdSense displays your ads to everyone regardless of this.Another big plus is that Facebook allows you to include your own images in your adverts. Images can be very powerful in advertising, for example you can actually show images of your products. This is great for drawing people’s attention to your ads, and will result in more clicks.You can also place up to 135 characters in a Facebook ad, which is nearly twice as much as Google. This enable you to put together a much more descriptive advert, and increase your chances of convincing the user to click on your ad.These factors mean that creating an ad campaign with Facebook can be incredibly powerful for your business. If you have enough funds, then it is nearly always advisable to run Facebook and Google campaigns side by side, but for those on a budget, and those looking for other ways to increase their sales, Facebook advertising is a must try system. Now is a great time to get on board as it will no doubt become very popular over the next few years, and as a result, more expensive.
Where to put your marketing dollars can sometimes be a challenge for small business owners. Social media continues to be a channel many decision makers question if the expense in time and money will generate a profitable return.Facebook’s contentious IPO raised serious debate among analysts over the true value of the social media website to the advertisers that make up its main source of revenue. The argument revolves around data suggesting that the percent of targeted customers to click an ad on Facebook is even lower than the already low average for internet advertising on other websites. A recent Reuters/Ipsos study shows that four out of five users polled said that they had never spent money as the result of advertising on Facebook.The low success rate of paid ads is an obstacle that Facebook’s management has yet to overcome, but don’t overlook the 150 million unique US users visiting the site at least once a month to keep in touch with friends and family. That’s almost half of America, and Facebook claims 900 million worldwide users in a world of just 7 billion people. Never in history has it been so easy to reach (and be reached by) so many people. An ad’s “lower-than average” hit-rate on Facebook could still translate to a boost in sales.This summer Facebook began allowing advertisers to purchase ad space directly in user’s news feed not just on the right hand side. These ads may prove more effective as these stories fall into the main content feed so seamlessly. For example, if someone likes your company’s Facebook page, their friends may see a story about it in their news feed. By sponsoring the story, the person’s friends are more likely to see it and become interested in your products and services.Although you may want to evaluate if spending money on Facebook advertising is right for your business, you can still create a company Facebook page which costs nothing. Encourage customers to “like” your page so that they can receive updates and special offers straight from the source. Engage these customers by posting content that they can discuss. Their interaction not only provides you with valuable customer feedback, Facebook amplifies its value by informing their friends that they like and care enough to interact with your business. When users engage with you, make sure to reply so they know you’re listening.Whether or not you decide to try paid advertising on Facebook, social media is here to stay. Facebook is currently exploring additional ways for businesses to reach customers in the future, so whether or not it remains the biggest name in social media ten years from now, expect for the future of advertising to incorporate more and more elements of social networking.